I just came across this article on Yahoo! news about a book pricing war between Amazon.com and Wal-Mart’s online bookshop. Looks like some new releases are down to $9 with each outlet matching the other’s price.

It’s obvious what this means for consumers as far as price, but I’m wondering what this will eventually mean for authors if these prices stick.

The other question, of course, is how this is going to impact smaller and independent book sellers. Wal-Mart has a history of undercutting prices to the point they drive their competition out of business. Look at how toy stores have fared.

I’ve never been a Wal-Mart basher, but I generally don’t shop there because the entire store is usually so incredibly busy that I really don’t like being there.

Does it seem like books have been the last item to really see a price war or is it just my imagination?